Face-to-Face Communication – Old Fashioned? Not!

Magenet Magenet

It’s unbelievable how dependent we’ve become as a society on electronic communication devices! E-mail, text messaging, PDA’s, cell phones, video conferencing, blackberries, blueberries, rasberries, and more…have taken the place of good old fashioned, face-to-face communication leading to many interpersonal difficulties and miscommunications in today’s workplace. You may be thinking…Why improve […]

Risks in International Business

Magenet Magenet

Just as there are reasons to get into global markets, and benefits from global markets, there are also risks involved in locating companies in certain countries. Each country may have its potentials; it also has its woes that are associated with doing business with major companies. Some of the rogue […]

How Do Investors Read Business Plans

Magenet Magenet

There are hundreds of thousands of business plans floating around and attempting to find a funding home. I receive hundreds of business plans annually myself, and can definitely state that 99% of these documents are laughable as presentations of an exciting investment opportunity. I am not referring to the value […]

The Key Role of Creativity in Advertising

Magenet Magenet

Outstanding creativity is definitely goldmine in advertising industry, simply because, it can develop truly valuable and catchy slogans in print or outdoor advertising, in radio or TV ad campaigns. Advertising is one of the most dynamic engines in the worldwide selling process; regardless of the business, ad campaigns must be […]