Yesterday — #MartechDay, yay! — we launched the world-wide 2022 advertising and marketing technological innovation landscape, right after taking a year off in 2021. It grew a remarkable 24% to 9,932 answers. To make it readable, we essentially made it fully interactive at martechmap.com, in which you can look for, filter, zoom, and a lot more. It’s pretty wild.
But regardless of its mind-boggling scale, the martech landscape has constantly been a sidebar to the serious tale of how engineering is switching promoting. The definitely amazing things for me is how entrepreneurs leverage these resources with technique, expertise, and creativeness to achieve remarkable results for their businesses and their shoppers.
This is why The Stackies: Marketing Tech Stack Awards are my favored community celebration in the martech business. Every single 12 months, marketers enter by sharing a one slide that illustrates their martech stack. They frequently shout-out to the precise products and solutions they use. But the best kinds express how they feel about their stack conceptually. How does it in shape into their organizational running method? How does it assist their consumer journey?
Collectively, they give us some perception into how martech is remaining used.
And, mainly because it’s also a exciting awards method, quite a few layout their stack slides with a tiny additional pizzazz. Not necessarily related to the stack’s mission, but entertaining to see.
This calendar year, 32 corporations despatched in stack illustrations. You can see all of them in the free of charge Condition of Martech 2022 report we unveiled yesterday — The Stackies begin on site 31. (And if you want to perspective the kinds from prior several years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 per certified entry to a non-income. In the past, we’ve donated to companies that advertise diversity and inclusion in martech. This yr, offered the terrible problem in Ukraine, we’re donating the $3,200 to the International Rescue Committee.
Each year, we also pick out five “winners” for the awards. I put winners in rates simply because, while the ones we decide on are amazing illustrations of martech stacks that have brought a thing especially beneficial or imaginative to their visualization, everybody who contributes to The Stackies is a winner in my eyes. The martech local community as a total wins from this spectacular corpus of serious-globe stack illustrations.
4 Profitable Stacks from 2021, Up-to-date for 2022
My gratitude is primarily immense for organizations who enter The Stackies various years in a row. They give us a window into how martech stacks evolve in excess of time, technically and conceptually.
4 of the five winners from final year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered again this yr with current slides, and wow, they’re significantly amazing. They thoroughly qualify as profitable entries all over again.
Nevertheless, we wished to distribute the really like a little bit to contributors who didn’t just get final yr. So when we didn’t pick out them as winners for 2022, they seriously deserve to be regarded as “standing winners” from last calendar year.
Here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a great deal for continuing to add to The Stackies! These kinds of a great way to assist the broader martech group.
5 Martech Stacks from New Winners in 2022
Even now, deciding upon 5 winners amid all the remaining great entries was challenging. These are the types we selected, but I strongly motivate you to obtain the full established in the Condition of Martech 2022 report and decide out your favorites. Share them on social media and give a shout-out to people organizations to allow them know you appreciate their contributions.
Our 5 picks, in alphabetical order:
Yet again, a large, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so many great entries from the AMA, Annum, Cvent, Digital Get to, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and more. Check them all out.